Final
Plenary Thursday, 15th September
14:00 Binks
Lecture Theatre 1

Liverpool
The World in One City
Jason Harborow,
Chief Operating Officer, Liverpool Culture Company
Abstract
Cities in the future will be differentiated
not by their physical environment but by the quality of the
experience they offer – their drawing power. Liverpool’s
unique qualities and cultural capital bring visitors from
all around the world. Liverpool’s bid to be European
Capital of Culture 2008 won the UK nomination in June 2003
and was approved by the European Council of Ministers in
May 2004. They praised the investment in culture, and the
City’s vision of using culture as a catalyst for regeneration.
The City’s decision to bid for European Capital of
Culture reflected Liverpool’s cultural wealth and diversity.
To win the 2008 nomination, the Liverpool Culture Company
amassed the greatest partnership the City has even seen;
residents, supporters and organisations from the smallest
voluntary sector and community groups to the major arts institutions,
the public and private sector and regional agencies and businesses.
The challenge for Liverpool over the next decade is to
expand and maintain its drawing power as a major cultural
and creative centre but Liverpool has embraced a new philosophy
of leadership. A leadership that is not constrained by conventional
structures and definitions of the possible. Jason Harborow
will cover the bidding process, the implementation plan for
2008 and also some longer term initiatives to maintain Liverpool's
position as a capital of culture.
Biography
Jason Harborow is the Chief Operating
Officer of the Liverpool Culture Company and is responsible
for day to day operations.He takes the lead role with the
Commercial Income Generation Programme and ensures that the
Company’s Business Plan,
Delivery Plans and Objectives are delivered.
Jason aged 35 years has been at the forefront of the cutting
edge events and initiatives for the last 15 years. His career
has included high profile positions at JJB Leisure, Operation
Director of the Rugby League World Cup and Commercial General
Manager of the Manchester 2002 Commonwealth Games – which
resulted in the most successful sports ticketing programme
ever delivered in the United Kingdom with over 1 million
tickets sold.
Jason was recently voted one of the North West 42 entrepreneurs,
which is an award that recognises the Regions Top Business
People under the age of 42. He is also a member of the Mersey
Partnership Tourism Board, North West Tourism Board, North
West Vision Board and also a Member of the Culture North
West Board.
|