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OR Topics - The Fundamentals of Revenue Management
References
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  • R.G. Cross (1997) Revenue Management: Hard-Core Tactics for Market Domination. Orion Business Books. London.
     
  • K. Donaghy., U. McMahan-Beattie and D. McDowell (1997) Yield management practices. In Yield Management: Strategies for the Service industries. (I. Yeoman. and A. Ingold Eds.) Cassell. London.
     
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  • J. Huyton and A. Ingold (1990) To yield or not to yield, that is the question. Proceedings of the Conference of the International Journal of Contemporary Hospitality Management. University of Surrey, UK
     
  • J. Huyton and S. Peters (1997) Applicantion of yield management to the hotel industry. In Yield Management: Strategies for the Service industries. (I. Yeoman. and A. Ingold Eds.) Cassell. London.
     
  • J. Huyton, P. Evans and A. Ingold (1997) The ethics of yield management. Proceedings of the First Annual International Conference on Yield Management. Walton Hall, Birmingham, UK
     
  • A. Ingold and R. Ho (1998) Yield management in Hong Kong hotels. Proceedings of the Third Annual International Conference on Yield Management. University of Ulster, Northern Ireland.
     
  • A. Ingold and J. Huyton (1997) Yield management and the airline industry. In Yield Management: Strategies for the service industries. (I. Yeoman. and A. Ingold Eds.) Cassell. London
     
  • A. Ingold and J. Huyton (2000) Yield management and the airline industry. Ingold, A. McMahon-Beattie, U & Yeoman, I. Yield Management: Strategies for the Service Industries. 2nd Edition. Cassell. London.
     
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  • W. J. Pfeifer (1989) Yield management approach to hotel booking pricing. Cornell Hotel and Restaurant Quarterly, May 40-45
     
  • R.Raeside (1997) Quantitative methods. In Yield Management: Strategies for the service industries. (I. Yeoman. and A. Ingold Eds.) Cassell. London.
     
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  • K. Russell (1997) Expert systems. In Yield Management: Strategies for the Service Industries. (I. Yeoman. and A. Ingold Eds.) Cassell. London.
     
  • R.W. Schmenner (1995) Service Operations Management. Prentice Hall. Englewood Cliffs, New Jersey.
     
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  • I. Yeoman and S. Watson (1997) Yield management: A human activity system. International Journal of Contemporary Hospitality Management 2/3 80-83.
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